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B2C or B2B MVNO, what positioning should you adopt when launching your mobile operator business?

The mobile operator market offers service providers and entrepreneurs numerous specialised untapped opportunities. With over 20 years of experience as an alternative mobile operator, Transatel deciphers market trends for MVNOs through four distinct positions: B2C, B2B, B2B2C, and community-based offers. Which segment will you choose to launch your mobile offerings? 

Consumer MVNOs  

The B2C model (selling directly to consumers) is the closest to that adopted by traditional network operators. To sell mobile offers aimed at the general public, the MVNO will have to define and implement the necessary resources and processes for managing their subscriber base: billing end customers, marketing and sales, as well as providing level 1 support services.  

The challenge for a consumer MVNO will be to grow and retain its subscriber base by offering innovative services, benefits, and encouraging referrals. Some MVNOs choose to differentiate themselves by engaging in humanitarian causes and donating a percentage of their revenue to charities chosen by their subscribers. 

Community or affinity based MVNOs

A consumer MVNO may also choose to provide tailored mobile offers for subscribers residing or travelling abroad. Many national operators want to continue to offer their services beyond borders by becoming MVNOs abroad through a local network partner (MVNE). In fact, diaspora communities represent a considerable worldwide market percentage. Whether they be short-term or long-term contracts, these offers are aimed at communities in their own language (marketing, customer service, etc.) and often offer attractive international rates to their country of origin. As these offers also attract travellers looking for connectivity at competitive prices, these community based MVNOs often opt for prepaid mobile plans without a contract or commitment to ensure the smoothest possible user experience. This is the case, for example, with Ubigi, which offers international eSIM data plans.

Professional MVNOs

In the Business-to-Business (B2B) model, the MVNO provides mobile phone services (and SIM cards branded under its own name) to businesses. Mobile can be an opportunity to complement existing professional offers such as internet access, fiber, or fixed telephony. This is referred to as Fixed-Mobile Convergence. Unified communication services are highly sought after by businesses as they reduce the number of providers and contacts. They allow for intelligent routing of incoming calls from fixed or mobile devices, as well as messaging so that employees always remain reachable, whether in the office or on the move. 

Mobile solutions resellers

As the number of alternative mobile operators in the market continues to grow, more and more players are choosing a “reseller” model, also known as B2B2B, to move up the value chain. In this case, an MVNO markets their offer white labelled to companies that in turn resell these services to end users, whether they are consumers or professionals, and manage the customer experience. These MVNOs distinguish themselves from classic B2B offers thanks to a technological infrastructure that allows them to host several players on the same platform and provide each reseller with SIM cards under their own brand. 

Becoming a Mobile Operator with Transatel  

Do you wish to become a mobile operator, and provide consumer or professional mobile offers using your own SIMs? Discover our MVNO-in-a-box solution and contact our team for expert support. 

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