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Paris, 2nd June 2026, Ubigi, the eSIM connectivity brand of global mobile operator Transatel (a subsidiary of the NTT Group), has chosen French racing driver Esteban Ocon to serve as the face of its Travel eSIM offering. This exceptional partnership underscores Ubigi’s global ambitions and exemplifies the brand’s promise to deliver high-performance, accessible 4G/5G connectivity – to both consumers and businesses – in over 200 destinations worldwide. Launched in 2017, Ubigi is a pioneer in global eSIM connectivity. The brand continues to find success, amassing a customer base of over 3 million and establishing itself as one of the most acclaimed eSIM services internationally.
Esteban Ocon and Ubigi: A Natural Collaboration
Ubigi’s choice of Esteban Ocon as an ambassador aligns with a brand strategy aimed at associating Ubigi with a world of international mobility, high performance, and technological innovation. As a renowned driver traveling the globe to the rhythm of Grand Prix races, Esteban Ocon represents a hyper-connected generation – one accustomed to moving from country to country without having to compromise on the seamlessness of their digital habits. His daily life, defined by constant international travel, mirrors a growing demand for unconstrained connectivity.
“Our ambition at Ubigi is to simplify mobile connectivity for all travelers. In a world where mobile usage continues to rise, we aim to offer a fluid, friction-free experience at increasingly affordable prices. The choice of Esteban Ocon fits naturally into this vision: beyond his international renown, he embodies an ultra-mobile lifestyle, a drive for performance, and the ability to thrive in international environments. He represents that generation of nomadic users for whom connectivity must be immediate, reliable, and borderless – regardless of the country they happen to be in,” states Marie-Julie Le Guen, Ubigi Brand Director at Transatel.
For professional driver Esteban Ocon, this collaboration is also grounded in the ambassador’s own firsthand experience with the service.
“I discovered Ubigi while traveling for Grand Prix races across the globe, and I was immediately impressed by the simplicity of the solution and the quality of Ubigi’s service. Being able to stay connected in every country I visit throughout the season – without having to worry about managing multiple plans or roaming charges – is a real asset in my daily life. I am thrilled to partner with Ubigi today and advocate for a solution that truly aligns with my own usage needs,” adds Esteban Ocon.
Motorsport as a Lever for Global Influence
The partnership with Esteban Ocon represents a strong strategic initiative deeply rooted in the automotive world. Each Grand Prix commands a global audience and attracts a demographic particularly attuned to issues of innovation, technology, and performance – values that align perfectly with Ubigi’s brand positioning.
Ubigi’s connection to the automotive world runs deeper than fan engagement. Since 2017, the brand has been a recognised provider of connected vehicle solutions, selected by some of the world’s leading manufacturers, including BMW, Mini, Toyota, Fiat, Jeep, Alfa Romeo, Maserati, and Jaguar Land Rover, to deliver in-car infotainment services and onboard Wi-Fi across France and internationally.
This direct link to the automotive sector – an integral part of Ubigi’s DNA – lends significant coherence to this partnership.
Beyond the racetrack, Esteban Ocon is widely admired for his authenticity and the genuine bond he maintains with his fanbase. His work ethic and personal values, centred on simplicity and accessibility, are a direct reflection of what Ubigi stands for: connectivity that is simple, reliable, and available anywhere in the world.
The initial digital campaigns, produced in collaboration with the agency Seven, are set to launch in early June.
About Esteban Ocon
Esteban Ocon is a French Formula 1 driver renowned for his merit-based rise through the ranks and his unwavering commitment to performance. Born in Évreux in 1996, he rapidly climbed the motorsport ladder, notably winning the European Formula 3 Championship in 2014 and the GP3 Series in 2015. A fixture in Formula 1 since 2016, he secured his maiden victory in Hungary in 2021, establishing himself as one of the leading French figures in the sport on the international stage.
About Ubigi (a Transatel brand)
Launched by Transatel (an NTT Group company) in 2017, Ubigi is a global 4G/5G connectivity service offering prepaid mobile internet plans to travellers, mobile workers and connected vehicle owners at near-local rates in over 200 destinations. Already used by several million individual and business customers, Ubigi leverages Transatel’s telecommunications network, its points of presence on different continents and its agreements with more than 300 mobile operators worldwide. Ubigi is compatible with all SIM- or eSIM-enabled devices: smartphones, tablets, laptops, SD-WAN routers and even connected vehicles (BMW, Stellantis, Toyota, Jaguar Land Rover). For more information, visit ubigi.com, business.ubigi.com and ubigi.com/connected-cars.
