Ubigi’s eSIM turns BMWs into mobile workspaces and lowers prices in 7 European countries

Ubigi (a brand by Transatel) celebrates the growing success of its eSIM connectivity service for BMW, adopted by thousands of drivers across Europe. Praised for both personal and professional use, it transforms vehicles into true mobile offices. To support this momentum, Ubigi announces a significant price drop in seven European countries, making in-car connectivity more accessible than ever.

Since its launch a year and a half ago, Ubigi’s personal eSIM for BMW has seen increasing success across Europe. Thousands of drivers have already adopted the service to turn their car into a digital hub, blending productivity, entertainment, and continuous connectivity.

Ubigi’s eSIM meets a growing demand for professional in-car connectivity, which drives its adoption: over 40% of Ubigi users activate their eSIM for professional purposes. Whether commuting between meetings, joining virtual calls on Teams or Zoom, or sharing files with colleagues, BMW drivers equipped with Ubigi’s eSIM turn their vehicle into a true mobile office, optimizing every kilometer.

In response to this trend, Ubigi today announces a significant price reduction for its personal eSIM data plans in seven European countries: Austria, Belgium, Switzerland, Spain, Italy, Slovenia, and Slovakia. Monthly subscriptions now start at €8/month or €80/year in six EU countries, while in Switzerland, plans start at CHF 9/month or CHF 90/year, making in-car connectivity even more accessible.

“Thanks to Ubigi’s service, the car is increasingly becoming a workspace. This price drop aims to make mobile connectivity and productivity accessible, no matter where the road leads,” says Marie-Julie Le Guen, Head of Ubigi Business Unit at Transatel.

Instant and seamless connectivity, activated in seconds

Thanks to Ubigi’s instant 4G/5G connectivity, activated directly via the BMW app without a physical SIM card, drivers benefit from optimal coverage through the vehicle’s integrated antenna system. This reliability ensures continuous service, especially during Wi-Fi calls or remote meetings.

Whether navigating between client meetings, taking calls on the go, or accessing shared documents, Ubigi’s personal eSIM transforms connected BMW vehicles into powerful work tools, allowing users to maximize their time on the road without compromise.

In addition to professional applications, Ubigi’s service supports everyday digital uses: music streaming, podcasts, and internet access for passengers during long journeys. Ubigi’s new pricing is available immediately for all BMW models compatible with the personal eSIM option.

About Ubigi (a Transatel brand)

Launched by Transatel (an NTT Group company) in 2017, Ubigi is a global 4G/5G data connectivity service that offers prepaid mobile internet packages to travellers, mobile workers and connected vehicle owners at near-local rates in more than 200 destinations. Already used by several million private and business customers, Ubigi relies on Transatel’s core telecoms network, points of presence on different continents and agreements with more than 300 mobile operators around the world. Ubigi is suitable for all SIM or eSIM compatible terminals: smartphones, tablets, laptops, SD-WAN routers, and even connected vehicles (BMW, Stellantis, Toyota, Jaguar Land Rover). To find out more, visit ubigi.com, business.ubigi.com and ubigi.com/connected-cars/.