Ubigi’s Personal eSIM for BMW Expands to 12 New European Countries

March 5, 2025 – Ubigi continues the rollout of its integrated Personal eSIM service for BMW vehicles across Europe. Since July 2024, the service has been available in 15 countries, and starting March , 2025, it will expand to 12 new countries: Slovakia, Slovenia, Hungary, Bulgaria, Croatia, Romania, Greece, Sweden, Finland, Denmark, Cyprus, and Malta.

Ubigi provides BMW drivers with high-performance cellular connectivity through 5G data plans. With this expansion, customers in these new markets will be able to activate their vehicle’s eSIM to enjoy advanced infotainment services and an integrated WiFi hotspot, without changing their primary mobile operator.

The service is compatible with BMW vehicles featuring BMW Operating System 8, 8.5, and 9, provided they include the Personal eSIM option (SA6PA). Depending on the model, the Personal eSIM enables the in-vehicle WiFi hotspot, front-row video streaming services, and, for BMW 7 Series vehicles equipped with the BMW Theatre Screen, access to a wide range of content powered by Amazon Fire TV.

Drivers can conveniently activate their Personal eSIM through the My BMW App and subscribe to one of Ubigi’s European data plans (EU 27 + UK + CH + LIE) starting at €10 per month for unlimited data.

Continued Expansion of Automotive Connectivity

“Since 2018, our footprint in the connected car industry has been significantly growing, and we are pleased to extend our partnership with BMW Group to offer even better connectivity to its customers. The launch in these 12 new countries is a testament to our ambition to provide seamless and innovative connectivity solutions to BMW drivers across Europe,” said Jacques Bonifay, CEO and co-founder of Transatel, which launched the Ubigi brand in 2018.

A subsidiary of NTT Group, Transatel is a leader in automotive connectivity and IoT. Through its managed connectivity platform, it connects millions of vehicles and devices to mobile networks worldwide.

About Ubigi (a brand of Transatel)

Launched by Transatel (an NTT company) in 2017, Ubigi offers global 4G/5G data connectivity with prepaid mobile internet packages tailored for travelers, enterprises mobile workforces, and connected vehicle owners, all at near-local rates in over 200 destinations. Already trusted by millions of B2C and B2B customers, Ubigi is built on Transatel’s robust telecom infrastructure including distributed Network Edges across several continents and its 300+ mobile operator partnerships worldwide. Ubigi is compatible with all SIM and eSIM-enabled devices – from smartphones to laptops, SD-WAN routers, and even connected vehicles (BMW, Stellantis, Toyota, and Jaguar Land Rover). For more information, visit www.ubigi.com, https://business.ubigi.com/ and www.ubigi.com/connected-cars/