Protecting Our Subscribers with Hiya: A Seamless Solution to Combat Spam Calls

In an era where mobile communication is integral to both personal and professional lives, the rise of spam calls and unwanted solicitations has become a pressing concern for consumers. As a Mobile Virtual Network Enabler (MVNE), we are committed to providing our subscribers with cutting-edge solutions to enhance their mobile experience. We are excited to announce the launch of the Hiya platform on our network, a robust and innovative native solution designed to protect our subscribers from spam and unwanted calls without the need to download an additional app. 

Protecting Subscribers from the Rising Threat of Spam and Fraud Calls 

Spam and fraud calls cost UK subscribers billions annually. Hiya Protect leverages AI-driven call analysis to block scams, notify users, and restore confidence in phone communication. 

Spam and fraudulent calls are increasingly affecting UK subscribers, causing significant financial losses and consuming valuable time. A recent study by Hiya revealed that 28% of calls received are spam or fraud-related, costing consumers £16.5 billion annually and wasting an estimated 484.5 million hours. This alarming trend has also led to a shift in user behavior—92% of subscribers now view unidentified calls as fraudulent, creating challenges for legitimate businesses trying to reach their customers. 

What is Hiya?

 Hiya is a highly effective call protection service that seamlessly integrates with our network, enabling real-time identification and blocking of spam calls. This solution leverages an extensive database of known spam numbers and uses advanced algorithms to identify new threats as they emerge. By proactively preventing these calls from reaching your device, Hiya aims to provide peace of mind to our subscribers. 

Hiya Protect: A Game-Changer for Call Security 

One of the standout features of Hiya is its native integration, meaning it works directly on users’ devices through the BT network. This eliminates the hassle of downloading and managing another app, allowing subscribers to enjoy a cleaner interface and a more straightforward experience. The solution is also designed to deliver privacy and security, as it ensures that users’ data is handled with the utmost care and compliance with relevant regulations. This service notifies recipients if a call is likely safe, flags suspicious ones, and fraudulent calls outright. It operates seamlessly without the need for user setup. 

Hiya offers several beneficial features: 

1. Real-Time AI Analysis: Hiya instantly recognizes spam call patterns and automatically blocks them based on their likelihood of being unwanted. This significantly reduces the number of nuisance calls reaching our subscribers.  
2. Automatic Blocking: Filters out invalid phone calls at the network level, ensuring they never reach the user’s device. 
3. Caller Identification: Users can see the names and locations of incoming calls, providing clarity and context before answering. This helps in distinguishing between important calls and potential spam by categorizing calls into four distinct risk levels: Invalid Phone Calls, Fraud, Spam, and Neutral. 
4. User Reports and Feedback: Our subscribers can participate in the Hiya community by reporting spam numbers. This feedback feeds into the system, enhancing its ability to recognize and block new threats quickly. 
5. User-Friendly Experience: Since Hiya is a native solution, it works in the background without disrupting the user’s typical phone experience. Subscribers can benefit from call protection effortlessly, they simply have to decide what calls they answer based on the on-screen display. 

Enhanced Subscriber Experience 

Hiya Protect benefits all MVNA UK clients (Except FMC clients), who can activate it on a per-subscriber basis. However, call categorization labels are visible only for users within the UK using IMS (4G calling). Subscribers on roaming or without IMS won’t see the labels. 

With the deployment of Hiya, our goal is to enhance the overall user experience for all our subscribers. We understand how interruptions from spam calls can be frustrating, distracting, and time-consuming. By incorporating this advanced spam call protection into our network, we aim to create a safer communication environment where our subscribers can focus on what truly matters. 

We are continuously working on improving our services and solutions, and Hiya represents a significant step in that direction. We encourage our subscribers to take full advantage of this feature and embrace a hassle-free communication experience. 

Supported Devices 

Most devices with number or text display capabilities, including SIM-enabled wearables, support Hiya Protect. Devices connected via Bluetooth may have limited functionality for label display. 

Why Hiya Protect Stands Out 

Hiya Protect’s AI-driven approach continuously adapts to evolving scam tactics, significantly reducing unwanted calls. While no system can guarantee 100% protection, Hiya offers a robust shield against the rising tide of spam and fraud, safeguarding subscribers while restoring trust in phone communications.

Conclusion

In conclusion, the launch of the Hiya platform marks an important milestone in our journey to provide unparalleled value to our subscribers. By seamlessly integrating this spam call protection, we are taking proactive steps to secure our users’ communications while allowing them to connect with the people and businesses that matter most. 

For more information on how to get started with Hiya or to learn more about our other services, please contact our customer support team. Together, let’s eradicate spam calls and enjoy a more secure mobile experience! 

Frequently Asked Questions 

Find answers to your FAQs about Hiya’ protect in our Knowledge Centre. For more information, explore Hiya Protect.